FCP Bob 1,321 Posted April 21, 2019 Share Posted April 21, 2019 Which one are you ? Betting on Sports America: Study identifies seven ‘personas’ of sports bettors Seven sports-betting personalities Getting a better understanding of their current customers might help. The Eilers & Krejcik study, one of the first publicly available reports on the U.S. market, describes these groups of bettors and suggests ways to appeal to each: Sharps: Medium- to high stakes bettors at highest frequency, motivated mainly by profit; Sharps consider themselves professionals and win more than they lose; still, they can bring value to the sports book by attracting High Rollers and Would-be Pros. High Rollers: Highest-stakes bettors, with low to medium frequency, who bet for fun or ego; will gamble in other forms, most likely poker and table games; generally profitable to sports books; high-stakes betting make them valuable, but they are expensive to court. Would-be Pros: Low- to medium-stakes bettors at medium to high frequency; motivated by profit and lifestyle, but lack bankroll and dedication of a Sharp; will gamble in casino, preferring skill or edge-based casino games but willing to try chance-based game; generally profitable to sports book but likely to complain and require consistent promotions. Action Chasers: Medium-frequency, medium-stakes bettors who enjoy gambling in many forms, particularly action games such as craps; generally profitable to sports books with good cross-sell potential, but also higher risk of problem gambling. Superfans: Low-stakes bettors at low to medium frequency, primarily on favorite teams; generally profitable to sports book with limited cross-sell potential. Status Seekers: Low- to medium-stakes bettors at medium to high frequency; driven by public recognition, such as winning a bracket contest or touting wins on social media; generally profitable to sports book, with low cross-sell potential. Casual dabblers: Low-frequency, low-stakes bettors seeking novelty or going along with friends; profitable for sports book; although not likely to gamble otherwise, this group offers opportunity to cross-sell. Link to post Share on other sites
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