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Flame - Burger King's New Mens Body Spray.


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For the record, that's an ad campaign, not an actual product....I hope.
My understanding is that it's half and half... they actually created it and you can buy it, but they don't think it's going to catch on or anyone will wear it or anything, just that it will cause a buzz in the social media.
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OMG, a Digg comment in response to the PETA story, POTW:"And in other news the sample of rotting flesh that was taken by PETA was from Amy Whinehouse's vagina. "

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