It was actually the 2004 WSOP that exposed DN, even though he has had significant WPT TV time. Regardless, the personality is DNs, not the WPT or the WSOP. The methods in which DN plays his cards (intellectual property) are DNs. I would argue that a bad card player couldn't gain the same sort of celebrity status as DN, but then again look at Matusow. If the WPT wants to use player's likeness for advertising, promotion, whatever, then have the WPT pay entry fees. Otherwise, players should retain the rights to their image and personalities.